PREVIOUSLY ON LONE HOOF I was wondering what direction to take with this blog; I was wondering how to give it some identity distinct from Facebook and Twitter; how to make it interesting in some way.
Shall I describe some of the marketing efforts that go into Lone Hoof? A Lone Hoof purchase makes you a shareholder in the artist, after all, right? A 'Hoofholder', if you will. Describing some of the inner-workings of the Lone Hoof marketing machine will therefore reassure consumers that considerable energy is being spent in getting the message out there.
For instance, this week I paid Facebook to boost a post advertising the recently released Bollyhoof series. You can see it here. The boost lasted 72 hours.
Before the boost, this post had already been shared quite a bit and liked quite a lot, with around 200 'organic' views before the boost, but I was curious to understand just how far you could spread the word via Facebook and what the outcomes would be.
The result was interesting: around 450 paid extra views (organic views rose to around 350 making a total of around 800) and a few post clicks but most interesting of all was a fleeting like by a woman in Somalia.
Was the Facebook boost responsible? I had only targeted the UK, after all. Had the news, therefore, spread organically through the existing Lone Hoof network?
The truth will never be known as a few minutes later the like disappeared (is this a dislike?!). Perhaps she never meant to have clicked the like in the first place; perhaps the Donald Trump photo-bomb on the Lone Hoof page caused offence. We will never know. It was chance alone I saw it at all, but, for a moment there, I thought Lone Hoof had reached out beyond his current borders, to the wider world. For a moment there, it felt like the horse had gone international. T'was an exciting occurrence.
So there you go. An insight into the Lone Hoof marketing juggernaut. 1400% growth in September 2016. Ensure any Lone Hoof purchases are adequately insured as a responsible step towards their inclusion in your pension portfolio.
Lone Hoof, out.
I'm busy working on my blog posts. Watch this space!